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Plastic business cards come in two common sizes. The standard type is exactly the same size, shape and thickness as a credit card. This type is known as 30 mil PVC in printers. The second variety is 12mil PVC. A 12mil card is the same size and shape as a standard credit card, but less than half thick. This card is very unique and displays the colors very vividly. All forms of plastic business cards are completely waterproof, tear-resistant and durable enough to be used as an ice scraper on car windows!
Other types of plastic business cards include frosted and pearlescent colors. Frosted plastic cards are generally available at 30 mil. Because the plastic is opaque, it looks like "frosty". In other words, it's almost as transparent as you see through ice. It's important to plastic business cards remember that any color printed on an opaque plastic business card retains an opaque image, so the colors printed on the front and back may overlap. However, talented graphic artists can take advantage of this opaque property to create truly unique designs.
Pearlescent plastic business cards are usually only available in gold or silver in 30 mil stock. The plastic itself is gold or silver, with pearlescent sparkles embedded in the plastic. Depending on how light is reflected off the card, it gives it a pearly luster. Colors printed on pearlescent plastic cards look vivid. This card is especially useful if your company logo uses gold or silver. Handing a pearlescent card to a potential customer will definitely stand out and impress that person.
Finishing options are also available to highlight the card design. Options such as foiling, spot UV and silk card silk lamination are generally available. Foiling allows you to add custom shapes and designs with foil stamping over your cards. Foil is available in almost any color, including black. Spot UV is a UV coating found on most standard cards, but it is pressed onto the card with a custom shape, size and design. The Spot UV used correctly in the design will blow your socks off the standard ink-only design. Spot UV's reflective properties can act as watermarks for logos and other designs, and can be used to highlight specific areas of a design, and when it gets light, it shines. Silk lamination is a silk-like thin plastic lamination laminated onto a standard plastic card. There is little extra thickness added. Laminating plastic business cards with a silk matte finish is another way plastic business cards outperform standard paper cards.
We hope you've read this primer on what plastic business cards are and how they can be used to improve the impact they have on potential and current customers. I have posted tons of photos and design ideas on my website and flikr account to help you make the perfect plastic business card.
My name is Paul Roberts. I have a degree in business and computer science from the University of Nevada in Las Vegas. I have been working as an IT business consultant in Las Vegas for the past 10 years. Over the past 6 years, I have worked with Designline Graphics to solve problems such as product production automation, post production automation, CRM databases and many other interesting challenges. This is my first article submission. I chose plastic business cards. Because that's the product I've been developing most recently. We've seen firsthand how customers react when they receive a new and unique card. I hope you read this and spark your imagination of what's possible in business card design these days.
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